NWI Events - Chicago Super Show
Last Updated on Friday, 02 July 2010 01:13 Friday, 02 July 2010 01:08
NWI EVENTS
CHICAGO SUPER SHOW
By: Mona Dickinson
The Street Low Magazine 2010 Tour rolls into the Midwest as the Chicago Super Show hits Soldier Field on Sunday, Aug. 15. The Chicago Super Show will be the largest custom car show held in the region in a few years.
The SLM Chicago Super Show captures the scene with hundreds of the hottest rides, Lowriders, Imports, American Muscle, Massive Trucks and Motorcycles and along with live entertainment from the hottest music genres in the country today. The event also offers a unique family friendly experience along Chicago’s lakefront.
The first show in Chicago of this type took place in the early 1990’s at the International Amphitheatre by promoters Rolando Martinez and Jorge Ortega, both 20 plus year veterans in the field of event production and promotions.
“We were the first promoters to produce a large scale custom/Lowrider/Urban car show in Chicago,” Ortega said. “It grew into a successful series called the “Mega Shows” in the late 1990's at McCormick Place.”
The motor sports culture and Lowrider scene exploded in the late 90’s-early 2000 when various magazines covered the sport and culture. “The Hip Hop culture made the Lowriders/Impalas the ride of choice,” Ortega explained. “Hydraulic powered classic Chevys were everywhere on TV, music videos, songs, etc.”
In the aftermath of 9-11, a lot of things changed, Ortega said. The industry took a big hit and no one wanted to go to large scale events or spend money on their cars. Producing large scale events became risky and promoters of the original successful shows in Chicago went on to pursue other interests.
Ortega stayed in the scene and produced three more large scale car shows - one in New York City two days before 9-11; a five-city car show tour in 2002; and The Masters of the Streets at McCormick Place in 2005, which was the last large custom car show in the area until now.
The Chicago Super Show LLC, based in the Chicagoland/Northwest Indiana area, was created to revitalize the Automotive Entertainment Lifestyle scene in the region. Its promoters combine over 50 years of experience in car show and event production, promotion and marketing in the entertainment sector along with a lifetime in custom car building and promoting the Lowrider culture. “As an event production manager, sound engineer, artist's manager and promoter for over 20 years, putting together events is my art form and life's work,” Ortega said. Other promoters of the Chicago Super Show are Rolando Martinez who has 20 plus years in the field of event production and promotion and is currently Publisher of the Entertainer magazines which highlights nightlife and entertainment in Northwest Indiana, Michiana and Chicago Suburbs. Luis Ruiz of Jam Trax Productions has been a part of the lowrider scene for 30 years understands the culture and lifestyle of the scene bringing a unique perspective to the team.
The Super Show will feature a custom vehicle exhibition with over 1,000 exhibit spaces available for custom cars, trucks, motorcycles and Lowrider bicycles, all competing for thousands of dollars in cash and prizes.
There will be Lowrider Hydraulic Competitions (Jump Off and Hop), and an exhibitors and Auto Aftermarket Row, with vendors showcasing some great deals on everything from auto customizing parts, wheels, rims, audio and video, Urban gear, music, etc.
Two stages of live entertainment will feature multi-genre artists and dozens of Chicagoland’s hottest DJ’s. Featured on the main stage will be artists from Latin Urban, Old School Freestyle/ House, Hip Hop, Tropical and Mexican music, including Billboard award-winning group Kinto Sol, Kid Frost, Hip House legend White Knight and Together, a Oldies band of Northwest Indiana.
The Urban Lifestyle Stage will feature DJs, local groups and breakers along with extreme sports demos and art installations done live by up and coming visual artists. The line-up of DJs includes DJ Bobby D, Kid Scratch, DJ Rozz, DJ Gordo and many more to be added to the roster.
The event will be officially judged by the Street Low Magazine Tour Judge Team. There are over 30 classes and more than $15,000 in trophies, cash prizes and awards.
Sponsors include Hollywood Customs, NWI Entertainer Magazine and Jam Trax Productions. Special mention and thanks to all the custom shops, car clubs and bike clubs for their support.
General admission tickets are $25 in advance. Tickets for children age 6-12 are $10 in advance with a paid adult ticket. Children age 5 and under are free with a paid adult ticket. At the gate, general admission tickets will be $35, with children’s general admission $15. This event is for the entire family.
For more information on the Chicago Super Show and updates on entertainment and activities or vendor opportunities, visit www.chicagosupershow.com or contact This e-mail address is being protected from spambots. You need JavaScript enabled to view it .
Tickets for the event are available through www.ticketmaster.com.
